The gambling industry is a fiercely competitive place to be and to survive here you need to have the ability to take on every obstacle and turn it into an opportunity. If you want to know what it takes to stay ahead of the pack you should read ‘Jackpot! Harrah’s Winning Secrets’. This book carefully examines how one casino can set itself apart in the tough gambling industry.
The subject of study is primarily Harrah’s casino organization. Harrah’s was established in the late 1930s and over the years the casino has become a successful business. The book tells us of how Harrah was obsessed with customer service in order to promote long-term customer loyalty. In fact Harrah created a number of customer friendly policies which were soon passed as law. The book also features several employee interviews and has an account of the growth of Harrah’s group of casinos. The book is very engaging and would be great for businessmen, gambling historians, fans of online slot machines, and also for those of us who are curious to know more about the fascinating world of casinos and gambling.